If you’re wondering how to make your website faster, there are various components to consider that could be hindering your speed. Performance bottlenecks on the web fall into one of 3 categories:
So, if you want to make your website faster, your best bet is to focus on your frontend as this will usually give you the most bang for the buck. There are dozens of different optimizations that can be used to speed up your frontend, but most of them fall into the following broad categories. To make your frontend fast, you should:
- Make things smaller
- Move them closer
- Load them smarter
Let’s look at each of those principles one at a time.
Make things smaller
Move them closer
It takes measurable time to transfer content over the internet. You can’t change the speed of light, but you can make sure your content is delivered from servers closer to your visitors. If your website has a widespread audience, it’s important to use a CDN to make sure your content is being cached and delivered quickly around the world.
Load them smarter
If you apply these basic principles to your site, you will out-perform the vast majority of sites on the web today. Of course, it’s hard to improve unless you have an accurate way to measure your performance. It’s hard to lose weight if you don’t own a scale.
We offer a Real User Measurement tool at Torbit that’s currently being used by hundreds of top retailers and major media properties. In the spirit of Speed Awareness Month we’re giving away free Premium accounts for the month of August. To get yours, simply sign up for an account at torbit.com and use the discount code “speedawarenessmonth” to claim your free upgrade.
Thank you for joining us as we do everything we can to make the web a faster and better place for everyone.
Josh Fraser (@joshfraser) is the co-founder and CEO of Torbit, a company that automates front-end optimizations that are proven to increase the speed of your website. Josh graduated from Clemson University with a BS in computer science and previously founded a company called EventVue. He currently lives in Mountain View and is obsessed with speed.